The determined look of a new player. The firm encouragement of a dedicated coach. The power of golf to transform young lives. Nature Valley's sponsorship of The First Tee Open helps make it all possible.

Designed to promote character development and healthy
lifestyles, The First Tee program introduces children of diverse
backgrounds to the game of golf.

The First Tee Open is a unique event where the very best of The First Tee program participants compete side-by-side with PGA Champions Tour players on the world-renowned Pebble Beach Golf Links.